Client: Liber Bookshop
This commission combined a multitude of my illustrative passions, from architecture and shop fronts to window displays and mountain tops. The brief was for a design of the shop front, one that would be fresh and bright because the client wanted to use it for advertising their brand during the summer. As the store is a tourist trap it was important to pitch it towards the tourist market as well as the local market.
Concept, Sketch & Layout
Considerable research and planning went into this piece to make sure the evergreen content represented the most relevant genres of books, as well as gifts and the music of both local and international artists, covering contemporary, classical and traditional themes. Once we had finalised the genres to represent in each window, it was then a matter of deciding what authors to represent, then what titles of theirs, then what editions of those titles and finally cross-referencing all of that information with what would suit the illustration visually.
The subjects chosen were Children's, Local interest, Irish authors, Classics, Music, Gifts and of course, W.B. Yeats who frequently visited and wrote about his love for Sligo. In order to create an emotional connection with local viewers , I included the famous tabletop mountain, Benbulben as the backdrop and also the books of famous local illustrator, Annie West. I wanted the interior to be as reflective of walking into Liber book shop as possible - without compromising on clarity, while still being mindful not to distract from the detail of the window contents.