As a graphic designer in the VM department, my primary focus was updating the 120pp+ catalogue that went out to each Cotton On store around the world. It was an instructional manual for global visual merchandising departments of how to layout the store according to brand guidelines and the current campaign in their particular geographical market. 
Every month a directive would be created for the Southern Hemisphere, Northern Hemisphere and South East Asia, including  additional directives created for separate regions that had specific market trends to adhere to, eg. Hong Kong.
During my time there I introduced more efficient editing methods that resulted in cleaner, visually unified images as a result. I created a structured file-naming system that fixed communication issues between my supervisor and Visual Merchandising team, resulting in a smoother, quicker output.​​​​​​​
Skills : Layout, Typography, Social Media, Large Format, DOOH, Style Guide Adherence, Global Australian Brand, Multi-Channel Collateral.